Site Redesign - Literary Publisher - is/ought books
Research, User Journey Maps, User Evaluation, IA, Optimization
This project is a redesign of the is/ought books website.
Is/ought books is a literary press focusing on poetry and experimental forms of writing. The website for the press is where all promotion, ecommerce and distribution are arranged. The design challenge is to maintain the minimal, lo-fi aesthetic while optimizing for functionality and ecommerce. We performed a heuristic analysis on the site and will build out wireframes and prototypes with the goal of increasing engagement and sales.
Heuristic Analysis
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is/ought books home page
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is/ought books navigation
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is/ought books view 1
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is/ought books view 2
is/ought books - item screen
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is/ought books - Add to Cart
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is/ought books - Info